![]() ![]() Prior to joining BCBSA in 2021, she served as president and CEO of Blue Cross & Blue Shield of Rhode Island (BCBSRI), the state’s largest health insurer. Keck, a respected leader in the healthcare industry, has built a reputation as an engaged, incisive leader. ![]() Today, one in three Americans is covered by the Blue System. Keck is president and chief executive officer of the Blue Cross Blue Shield Association (BCBSA), a national federation of 35 independent, community-based and locally operated Blue Cross and Blue Shield (BCBS) companies.
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